Social Media is often considered a “young person’s game” with millennials positioning themselves as “experts.’ In fact, the Boomer generation is just as well-equipped, if not more, to use social media for business.

Join this discussion to learn:

How social media data can be used for audience insights
The power of integrating social media (blogs, forums, web news AND Facebook, Twitter, etc.) into the marketing research mix
How to use your in-person networking skills on virtual social media sites to gain desired results
Why strategy and selecting the right, relevant data still reigns supreme in the age of “big data”

Join Yazir Phelps from evolve24, a big data analytics and research company, and Chuck Hester, author of the soon-to-be published book, Social Media for the Rest of Us: A Boomer’s Perspective, as they discuss how Baby Boomers can use social media and more effectively measure ROI.

Chuck’s recent blog post: “Beware the Nextperts”, has garnered significant attention because he contends that Boomers are wired to use social media for business. As he puts it: “Boomers are born networkers – we know how to hold a conversation that lasts more than 140 characters, or isn’t peppered with acronyms and text shorthand.