Webinar Overview

To engage, attract and retain the savvy buyers of this rapidly evolving digital world, marketers and communicators need to constantly invent new approaches to be effective. Those that neglect to identify opportunities to help brands capitalize on trends before they happen will be left behind. CommPRO will host Barri Rafferty, President of Ketchum, and Ken Wincko, SVP of marketing at Cision and PR Newswire, for a conversation on how marketers, communicators and agencies can transform into the agile, data-driven and customer experience focused teams of the future.

Topics to be covered include:

Why earned media’s seat at the marketing table has become more valuable today
The case for integrating communications across functions and teams
What today’s insights might tell us about Buyer 3.0 and beyond
How to successfully use augmented reality and other emerging technologies to engage buyers
How to utilize advanced program analytics and KPI’s to propel organizational growth