Webinar Overview

We invest a lot of time, budget and effort in creating content. Yet 90% of the content fails to achieve business goals. Why? Without being able to identify the types of content that resonate with our core audience, knowing what will actually impact conversions and business objectives, and having a strategy to distribute our content, we communicators are spinning their wheels.

In this webinar with industry experts Shonali Burke, Brandon Andersen and Heidi Sullivan, you will explore the five core elements of a successful content marketing strategy:

Content Strategy: Utilize content intelligence to know what content works – and with who.
Amplification: Learn why just creating great content isn’t enough – make content marketing work for you.
Influencer Engagement: Effectively reach new audiences through influencer marketing.
Social PR: Integrate your campaigns across channels and engage your communities.
Measurable Success: Tie your efforts back to the bottom line.

Presenters: