Webinar Overview

We will look at how marketers are using video now, and which trends we expect to see become even more prominent in 2018.

Discussion topics will include:

How are marketers using video across various social platforms now, such as Facebook, Instagram, YouTube, Snapchat, and Twitter?
When should videos have a high production quality, and when doesn’t that matter?
What kinds of content translate to which length for the video? Is there an optimal length for social posts? Live videos? 360-degree videos?
What are the latest trends with brand and publisher content studios? How much is being done in-house now versus through external partners?
For firms without much experience producing video, how can they get started? What are the main barriers, and how can those be overcome?
Is live video essential now? What is it best for? Who’s using it best?
When does 360-degree video add to the viewing experience?
How can you integrate brands into video content while being respectful of the viewer experience?
Is paid promotion of videos essential? Is there still such thing as organic reach?

Meet the Moderator